“youth without taste” today's china - japan simultaneous public screening of the national federation of arts re-launch the road to special release"

August 4, long animation Youth without taste, "(Japanese regional title: shiji weaving) began to be released in theaters in the national association of art and film projection, which was the first time an animated film was included in the list of selected films of the national art federation.

The national art federation carefully selected CARDS for cultural exchanges between China and Japan

In addition to the strong small and pure and fresh style of literature and art films, to the national art league has unique attraction is theYouth without taste,"is made up of three from China and Japan have different cultural background of the auteur joint, had been living in Japan worked for quite a long time dream animation founder, Chinese director Leo Lee ling's story in Shanghai, China's local director Yi Xiaoxing painted changsha boy north drift story, Makoto Shinkai The sister love of guangzhou in the perspective of the imperial CG teacher, liang GUI zhu, is itself a cultural exchange through the film. On August 4, the film was released in Japan at the same time. The Chinese story depicted by Japanese painting style will make the film itself a cultural calling card, which will not only enable Japanese audiences to understand the youth impression of Chinese audiences, but also be a practical attempt to learn from Japan in China's animation film creation.

The combination of Chinese stories, Japanese animation studios and Chinese and Japanese co-directors is believed to bring different memories of youth to the audience.

The pursuit of specialized special line distribution, for the specific audience to present the most appropriate film

Currently, the national art federation has 1,559 movie theaters and 2014 movie screens, covering 220 cities across the country. According to the development plan of the national art federation, these screens will be listed as the core screen, the secondary core screen and the peripheral screen according to the geographical and screening performance factors. At the same time, according to the different conditions of the selected films of the national federation of arts, different screen layers will be used for screening.

"Youth without taste," by the youth of three groups of characters in different cities on the train of regret and hope of three memory, on the characteristics of the national art and slice party jointly formulated the row reflects events from one, two cities gradually expand distribution strategy, including film story occurred in Shanghai, guangzhou, Beijing is the first major city. Through accurate release, the film will be more effectively conveyed to specific audiences on the core 300 screens, and then gradually extended to the sub-core screen and the peripheral screen, allowing more audiences to pursue the story of youth that has passed away.

National art federation special line release, market expectations and performance are recognized

As of 17:00 on August 3,Youth without taste,has been released in 854 cinemas, with more than 2,100 shows, including 611 first-tier and second-tier cities and 243 third-tier, fourth-tier and fifth-tier cities.

The number of people wanting to see the film reached 58,000 on the ticketing platform and 46,000 on the cat's eye platform. This number exceeds the The Three Billboards Outside Ebbing, Missouri The number of people who wanted to see the film in advance became the highest number of people who wanted to see it before it was released.

The first Chinese and Japanese simultaneous public release of domestic animation, a new attempt to Japan limited distribution

Compared with the small number of domestic films released in Japan, there are even fewer domestic animations that can be shown in Japanese theaters. As the first time for the two countries to release the film simultaneously,Youth without taste,is a fresh attempt to make the film limited to a small range of films released in Japan. According to the filmmakers, there was no large-scale release of "youth without taste" in Japan this time, because no domestic animation has ever tried to be released simultaneously in China and Japan. We chose this strategy after we and the Japanese producers got the promotion cooperation mode through.

"In fact, the initial goal ofYouth without taste,in Japan was to release it on a smaller scale. The number of five to ten cinemas increased as more cinemas signed up for the launch of the whole promotion." "Youth without taste" has so far been shown in 27 theaters in Japan for three weeks and has been well received in advance, making it highly likely that "youth without taste" will expand its number of theaters in the future.

Youth without taste (Japanese regional title: shiji weaving) is produced by Shanghai picture circle cultural communication co., LTD., yili zhuoran film co., LTD., bilibili film co., LTD., Japanese animation studio CoMix Wave Films, and Beijing jishi cultural media co., LTD.