The head-platform star making effect highlights the industry's summary of the white paper

The Star Platform Effect of the Head Platform Highlights an Industry Summary White Paper

When we talk about "artist brokerage", it may be in the minds of entertainment gold medalists such as Katie Chan , Shufen Chen , Wang Jin-Hua , or well-known brokerage companies like Joyful Century and Huayi Brothers. However, this article The artist brokers in question are not these, but their relationship with "star creation", such as South Korea's YG, SM Entertainment, or "Idol" and "Create 101" in the entertainment, banana entertainment, Kunyin entertainment, awakening the East.

In order to distinguish from traditional artistes, we directly use "Idol Brokers" to describe them.

Idol brokers are the cradle of star making. South Korea and Japan have specialized artist training systems and provide a complete star-making process from today's Xiaobai to tomorrow's superstars. The brokerage companies mentioned above, such as Huanrui, Huayi and Tangde, are mostly “content-based”: they are themselves producers of film and television content. According to the needs of film and television works, they sign relevant artists’ contracts. However, this model stays at the stage of the flow of consumer artists and does not have its own “star-building” system. .

I. "Rising Star Logic" and "Idol Brokerage" in Different Times

The “star building” of the Chinese music scene has undergone several major changes. In the era of record, draft, and fan economy, various types of singers such as Jay Chou , Li Yuchun , and TFBoys have also been born. The style behind their brokerage companies is also different. Different, in addition to traditional record companies, we can divide it into the following types:

Broker Personal: refers to a brokerage firm established by a broker, such as Chiu Li-Kwan , who has championed Shirley Wong and Chen Kun and established her own silverfish music. In 2016, it may be due to her mother’s relationship with Leah. Dou also signed the silver fish music. This type of personal dependence on the broker.

Drafting and blessing type: Tianyu Media is a representative. Through the Super Girl Fast Men, Tian Yu has created generations of idols, Li Yuchun, Bibi Zhou , Zhang Jie , and Hua Chenyu . Although many singers have disputes with Tian Tian, ​​it is undeniable that they made stars. Ability, and this, late star Can Xing has not even caught up even after 6 years of hard work. Later, Denver left to set up wow wow, still holding out such a music star as Mao BuYi .

Training elimination type: represented by South Korea SM and YG entertainment, the company recruits a large number of artistes in large quantities, invests a huge amount of funds, resources and time for training and elimination, and the training period can be more than 5 years. In recent years, domestic brokerage companies Also in the copy model, Leroy Entertainment, including the banana entertainment mentioned at the beginning, Kunyin, and the Awakening of the East, are representatives. This is also the focus of our discussion. .

However, the excessively high time cost has caused domestic start-up companies to improve. On the one hand, it selects trainees or art school students who have a certain skill base; on the other hand, it is constrained by the immaturity of the domestic star-building industry and its own resources. Due to the lack of channels and other aspects, this model is currently combined with the “draft”, but the target has changed from being TV to an internet video platform such as iQiyi and Tencent. The core of improvement is to shorten the cycle of debut and become idols.

Other similar brokerage companies are model brokers, such as the recent acquisition of Taiwan's largest model agency, Kay Entertainment, Lin Chi-ling , Ethan Juan , Mike He and Joe Zheng .

Second, what is a good "idol" and "idol brokerage"?

What is a good idol?

In the article, she thinks that the achievements of artists can be divided into three levels. The basic achievements at the lowest level need to have “prestigious values ​​and artistic skills”; the next level needs to “see emotional intelligence, look at personality, and see "Wisdom"; It takes a bit of luck to get to the top stars.

In the traditional recording industry, including Chunchao and Zhang Jie under the draft system of Super Girl Boys, the emphasis is on “Arts and Energy”, strength and talent. The new generation of idols emphasizes value and character. For example, the men's group and the women's group under the Japan-Korea Star-making Industry System have high face value, vocal performance, or Shang Ke, which is not considered by the domestic music scene as a “strength party”. In the recent hit "Creation 101," Yang Chao Yue, Gao Qiuyu, and Wang Ju's superiority, let us see that character can make up for flaws in strength and strength. It is increasingly important for the attraction of idols.

And what is a good idol brokerage company? We believe that the following aspects are included:

Star making power: continuous and stable star making ability. This ability is the core of an idol brokerage company. Contains two levels, one is "breakthrough", the company will entertainers from 0 to 1, cultivated from a white paper to the peak, or basically paved the way to the peak; the second is "continuous", creating an idol is not easy Even more difficult is the ability to create generations of idols.

Professionalism: Professionalism means being able to make artists have the basic qualities and abilities to become idols, and to be able to deal with all kinds of issues that require the development of artists, including publicity, crisis public relations, and so on. There is no shortage of fans because of lack of professionalism. Questioned cases that even directly discontinued idols.

Loyalty: A good idol brokerage company should be able to retain the idols it has cultivated. If artists who grew up from their own homes don’t want to renew their contracts or even breach contracts, this is equal to marrying others. clothes.

Resource Power: In the entertainment industry, resources are very important, and strong resources are needed to get more exposure. Like the sky, it is itself an iQIYI company; like banana entertainment, Wang Sicong is born with a national husband, and the idol brokerage company with no background and no resources will be extremely passive in its development.

Third, idol broker which is strong?

Next we will select several idol brokers to see which idol brokers are stronger.

Tiancheng Media: With super-fast boys and other phenomena-based drafts, Li Yuchun, Jane Zhang , Bibi Zhou, Zhang Jie, Hua Chenyu and others are now the mainstays of the music scene. They have 5 stars and their resource capabilities are also very strong. However, loyalty is greatly reduced. Jane Zhang, Bibi Zhou, Shang Wenjie, and other artists' contract disputes needless to say. Nowadays, only Hua Chenyu is the only one on the front. Professionalism was equally unsatisfactory. In 2015, Hua Chenyu fans questioned Tiandian's publicity ability on Weibo.

SM Entertainment: Star Power 5 stars, it is undeniable SM Entertainment has created generations of idols, we take the men's team as an example, 1996 HOT, 2003 TVXQ , 2005 Super Junior , 2012 EXO ; professionalism and strength Doubt 5 stars; loyalty, SM Entertainment in the Korean entertainment circle is a famous press artist, its TVXQ, EXO in the four heavens have brokerage disputes, before the combination of myths left, loyalty can only give 3 stars.

Seed Cathy: Kai Ke's star making ability Shang Ke, previously launched Lin Chi-ling, Ethan Juan, Mike He, Joe Zheng, etc., now also newcomers, such as just played in Jay Chou new song "do not love me to pull down" Chen Yu'an, the owner of the owner of Chen Jielun, is currently the main newcomer.

In terms of professionalism, Kathy is a professional brokerage company and has more than 200 artists. Although many of them do not enter the entertainment industry, they are still guaranteed as a professional artist, including their own top global fashion magazines. Supermodel Tang Yingshuang of VOGUE” Italian cover.

Seed music became the largest brokerage company in Greater China after entering the main Katherine. Under the trend of star-building industrialization and standardization, the number is also one of the advantages. The more it reproduces through the standardized operation of Art Energy, the more it replicates. The more artists there are going to go to the second level of "character/emotional intelligence," and then there is a luck head icon. Therefore, in the future, seed music may become the largest potential idol broker brand in Greater China.

In addition, one is a well-known record company in the Chinese music scene and one is the largest model agency in Taiwan. What kind of chemical reactions can be expected from the cross-border fusion of music and fashion can be expected. For example, Lo Ta-yu , the godfather of the Chinese music scene, and Penny Tai and David Tao , winners of the Golden Melody Awards, seed music can tailor development plans for models with singer potential, and singers such as Tracy Wang of seed music have high-value singers. Can explore the fashion circle.

Lok Wah Entertainment: As the earliest domestic brokerage company to learn Korean star-making model, the strengths of artists such as Meng Meixi, Wu Xuanyi, Cheng Hao , and Wang Yibo have shown that Leroy Entertainment is worthy of praise on the basic qualities of entertainers, but is willing to Leroy’s operating ability and star power are spent to be discussed. Its uniq and O2O GODNESS, including YH GIRLS with Wu Xuanyi and Meng Meiyi, did not have much popularity before “101”, leading to the knowledge of netizens: "Only scouts the company at work."

Taken together, in addition to SM Entertainment in Korea, various types of idol brokerage companies in the country have their own advantages and disadvantages, their focus is also different, and some of them are faster and more important. However, there is little difference. However, now that the domestic star-building industry is still immature, idol brokers urgently need an export. At present, the export is in the hands of the party on the show or the platform, and when the export can be the brokerage company itself like SM Entertainment, It may be the true prosperity of the Chinese star-making industry.