Extraordinary craftsmanship' opens overseas export 'top new! forbidden city' into 'hot style booking

Star connection September 20Local time on September 17, "focusing on China, China model day" was held in Kiev, Ukraine, during media week. Liu chaorong, head of the delegation of the state administration of radio and television and deputy director general of the department of media, first delivered a speech. He said that 2018 is an extraordinary year, with the 40th anniversary of reform and opening-up and the fifth year of the "One Belt And One Road" initiative. There are cultural differences, but creativity knows no borders. Good creative programs should be Shared with the world. As an excellent representative of China's original creative mode, extraordinary ingenuity has Shared the program mode and production concept with media from all over the world on BBS. The multi-dimensional interpretation of the innovative power from China has attracted the intense attention of many overseas representatives.

Extraordinary craftsmanship, jointly produced by Beijing TV and huaichuan culture and produced by chuntian film and television, is China's first reality show of craftsmanship cultural experience, which has been successfully broadcast for two seasons. It broke the routine of presenting traditional handicraft with documentary, and won the audience's attention with the game of reality show, and eventually gained the double line of audience rating and public praise. It has had a positive practical effect on cultural heritage - many primary and secondary schools have broadcast programs and set up craft courses in their classrooms. At the same time, it also explores business innovation models such as crowdfunding for craftsman, derivative e-commerce and community operation, which has aroused a heated response from the market. When "craftsman spirit" becomes an overwhelming cultural phenomenon in China, it lays a foundation for the overseas export of "extraordinary craftsmanship".

On BBS, China spread culture content manager liu xi revealed the secret of "extraordinary craftsmanship" in China's market ratings, word of mouth, commercial operations are successful: beauty. The producer, chuntian film and television, narrated "the beauty of the story" with the developed topic selection system and excellent execution strength. With the innovative aesthetic output to live the "craft of the beauty"; The unique visual language shows the beauty of local customs and practices. The 2-minute promotional video fully ignited the enthusiasm of the scene, and the booth of multi-national representatives to the Chinese culture expressed love and wonder at the beauty presented by the program's vision. The craftsman object "wooden leaf bowl" used at the site attracted the attention of the audience, and foreign representatives consulted on its craft went on and on.

BBS Shanghai culture and chuntian film and television sense of mission infected the guests: "the human civilization shines brightly, and every country with profound history has excellent craftsmanship unknown to the young people or the public. It is our responsibility to explore their aesthetic value today and to facilitate its inheritance. It is vital to the vitality of traditional culture Zhong Ren Besides, daoyuan's topic, huayuan culture and chuntian film and television will continue to develop works in more cultural fields, so as to bring the power of cultural inheritance from China to the world.

The Forbidden City is ready for release, the Forbidden City is booked as hot style

At the event, huachuan culture and chuntian film and television revealed that in October, the two companies are about to make a new big move in the cultural field: to the Forbidden City, a place with a history of 600 years and a civilization of 5,000 years.

Jointly produced by the Palace Museum, Beijing TV and Chinese culture, the Palace Museum, produced by chuntian film and television, is another cultural variety show combining culture with innovation and inheritance, and with novel patterns. "The Forbidden City" is China's first cultural and innovative reality show focusing on the Palace Museum. In each episode, the star guests, as the new product development officer, followed the experts of the Palace Museum to explore the history and culture of the Palace Museum, and together with the top crossover designers, joined hands with students majoring in college design. In each episode, a cultural and creative derivative that led the upsurge was born, creating the CP storm of "innovation" and "the Palace Museum". The Palace Museum is one of the five largest museums in the world in terms of the quintessence of China's five-thousand-year civilization and its rich collection culture. Now, the Palace Museum has set off a craze with its unique charm. The special exhibition of the palace treasure "a thousand miles of rivers and mountains" stands in line for 6 hours to get a glimpse of it

The penetration power of world-class Palace Museum's cultural IP need not say more, and "go up new! Palace Museum" operated by spring field film and television should show the strong cultural vitality of the Palace Museum not only, want to let the Palace Museum live, open the ego drive of Palace Museum IP! "Forbidden City" is scheduled to air on Beijing satellite TV at 21:08 every Friday night from October 26. The program will certainly break through the deep palace wall of historical accumulation, open up new connections between the audience and the Palace Museum's culture two-way interaction, and combine the creative curiosity and imagination with the unique and novel youth perspective, and endow the Palace Museum with the new cultural strength with the young strength. And the cultural innovation products which embody the creativity of young people born in the program will undoubtedly set off a huge wave of cultural creation in the Forbidden City, leading the new trend of culture!