“Writer jiangnan” dragon V "entered the online platform and strongly occupied the online reading market.

On May 16th, 2018, the writer Jiang Nan and Reading Group held an e-reading signing ceremony in Beijing.

This was the first major event in which China’s first contemporary youth literary writer entered the e-reading platform. Prior to him, the traditional publishing and online reading platforms did not interfere with each other and the ambiguity was clear. The former spread across the major newsstands, physical bookstores, and cultural and creative stores, while the latter In the era of fragmented reading, it occupied all the corners of modern life. It seems that there is a tall "dimensional wall" between these two platforms.

However, on May 16th, after Jiangnan publicly announced that he would enter all the e-reading platforms under the Moonstone Group, the “dimensional wall” was destroyed and destroyed - his “Return of the Dragon V Victims” was once read on QQ. The platform was put on the shelves and immediately occupied the list of all the names of the platform. In the review platform, it has received nearly 500,000 comments, replies and similar praises, becoming a truly "popular king."

Low-frequency and high-data "Dragon V" net wins the first month

In the first month of serialization, the "Dragon V" continued to increase its total reading volume and collection. At the same time, it also created an amazing number of 450,000 peak visits, 200,000 reading peaks, and 320,000 new users on the platform. Item 1 : No. 1 in terms of collections, No. 1 readers, no. 1 in the recommended votes, No. 1 hot topic in the book circle, and firmly occupy the top ranking list in the platform new book list. Jiangnan and his works are involved in the field of electronic reading. In just thirty days, the data obtained has surpassed the “platinum god” of multiple networks.

The update frequency of the "Dragon V" is absolutely not as fast as the net writers. It is updated 135 times a week, updating 3,000 words each time. For readers who are accustomed to reading novels on the Internet platform, this is obviously not a high-frequency update. However, the data shows that at one and a half hours every week, there will be a momentary peak data on the platform. “This shows that these users are very loyal. You tell them they will be updated at 9:30. They will really refresh there at 9:25,” the staff member said.

This is how it can't compete with other online authors. The Dragon V has updated 60,000 words so far, and the data has indeed reached the top list – so many lists. The first is "Dragon V" and the second is "Dragon I-IV Collection."

The "Dragon" domain continues to expand based on high-quality content for IP multi-domain development

As a representative of Chinese youth literature, the writer Jiang Nan has been cultivating the offline publishing field for many years and has created remarkable achievements. He has topped the list of Chinese writers twice. The themes of his works span fantasy literature, classical martial arts, and youth campuses. In the Chinese market, it broke through the concept of inherent fantasy literature and led the reading trend many times. The "Dragon" series with amazing results at the beginning of the series has become a big "golden signboard" in Chinese fantasy literature. This time, Jiang Nan seamlessly connected his tremendous advantages and contributions in the field of physical books to the e-reading platform, achieving a clearer, faster, and more extensive online breakthrough in his personal brand value. The Linglong culture established by Jiangnan is also in the leading position in domestic film and television production companies. For many years, Linglong culture has been committed to best-selling work creation, script adaptation, film and television research and development, and game licensing, and has accumulated experience and qualifications in the industry. The screenwriter team and business team also provided healthy and inspiring text and video works for young audiences.

It is reported that the “ Kyushu 缥缈recorded ” TV series and the “ Shanghai Fortress ” movie, written by the original author Jiangnan himself as the chief editor, will all be published in the near future. Other film and television projects independently developed by Linglong Culture are also under intense preparation. Dragon Culture's own IP "Penglai room" with the same name will start shooting in the year.

With Jiangnan and his works successfully entering the online reading market from the entity publishing field, we believe that high quality content is always the most important part of the IP development field, both in the field of physical book publishing and in the field of electronic reading. In the future development of IP, Jiang Nan and his works will continue to implement this route, establish a new benchmark for IP value, and achieve more multi-field development of outstanding works.