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Only she can make dove into' can't eat '! there is not a single word in the film

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只有她,能把德芙拍成“吃不起”!全片没有一句广告词……


The endorser of dove has changed from batch to batch, and the advertisement words have been updated from generation to generation. Generally speaking, the spokesmen and advertising films selected for the Chinese market are more in line with the taste of Chinese audiences, and the hottest goddesses at that time are also selected for shooting, as well as those in foreign countries.

只有她,能把德芙拍成“吃不起”!全片没有一句广告词……


But there is such a goddess, can break the aesthetic boundary, do not need a word to be able to take this not high-end chocolate brand du fu into the image of luxury. Her beauty is a universal symbol. Her elegance and dexterity, which has been imitated by many people, are regarded as "tangible and godless".

只有她,能把德芙拍成“吃不起”!全片没有一句广告词……


But in dove's advertising video, as if to let people see the young goddess again. Hepburn appeared in the AD, of course, not the goddess herself, but through a year of efforts by advertisers to find Hepburn a large number of images, one of the most important is Hepburn's masterpiece: Roman Holiday ". And then it's done by computer CG virtual technology.

只有她,能把德芙拍成“吃不起”!全片没有一句广告词……


In the advertisement, Hepburn is as lively as Roman Holiday. She did not read the words, she did not need to read the words, her appearance is the best ads, her temperament is the most expensive publicity. Compared to the other goddesses in the commercial, only Hepburn could make chocolate a "luxury".

只有她,能把德芙拍成“吃不起”!全片没有一句广告词……


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