Yu Zheng's “New Will”: Bringing Chinese Stories to the World Stage

Yu Zheng 's "New Hope": Bringing Chinese Stories to the World Stage

Yu Zheng, a well-known screenwriter and producer, recently stated on Weibo that in last year's Cannes Autumn Film Fair and Hong Kong International Film and Television Exhibition, the film shows the many Chinese elements, traditional Chinese craftsmanship and intangibles. Techniques. We use the overseas output of film and television productions to allow the global audience to enjoy the splendid Chinese civilization. Giving more Chinese voices and spreading Chinese culture on the world stage is also my next goal.

ZHI Zhou , a public institution, as early as the 1980s, China's film and television dramas have been broadcasted in Korea, Singapore, Thailand and other places. Over the years, in the era of the prevalence of world cultural IP, the prevalence of a powerful country, and its historical and cultural heritage The level is closely related, and all film and television practitioners tap into their historical lines, deep cultural values, use modern, readable and easy-to-understand literary expressions, record them with a lens, polish them into a good script, and sculpt an excellent and refined film and television. Works are delivered around the world. The major domestic film and television companies, producers have already made overseas distribution an essential channel.

Among them, Yu Zheng, the famous producer, and Yu Zheng, the famous producer, and their company's happy and entertaining film and television have always been the leading players in overseas transportation. As of September 2017, “ Jade Palace Lock Heart ” and “ Legend of Legend ” have been produced by Joy and Entertainment. Various episodes such as “The Legend of Condor Heroes” and “ King is not easy ” have been broadcast on dozens of overseas national TV stations and new media, covering nearly 500 million overseas viewers and setting a high ratings in the region. The rate record once set off a “Chinese fever” in foreign countries. It is even more profound in its infiltration of local cultures and subtle influences on bringing Chinese culture into life.

Yu Zheng once expressed such a vision. Behind the spirit of artisans is boring persistence. Only by making breakthroughs in stories, culture, quality, and innovation can we spread valuable and connotative Chinese culture and make Chinese TV dramas overseas. Having a place in the world, I believe that the joy of the future will definitely bring about better output to the rest of the world.