“niche films” go to “ao-jun shen films” or become potential stocks in domestic film market"

With the recent publication of Hidden Man The most influential film award in the world has begun to attract attention after it was announced that it was chosen as a mainland representative to compete for the best foreign language film Oscar next year.

Domestic filmmakers and movie fans against"Ao - jun Shen"The emotions are mixed, and while there is a certain amount of cynicism in the face of each mainland announcement, the focus on the best foreign-language film at the oscars is unmistakable. And the prize, which competes with local films around the world every year, is not only a bit of a spectacle, but also a money-making spectacle for the domestic film market.

Although the distance of the 91th Oscar nomination list and three months, but the atmosphere of the Oscar awards season is increasingly strong, and so far there have been 87 countries announced the list of the 91th Oscar for best foreign language film department and the nominated several very promising, respectively is: won the golden lion at Venice Mexico's film "Roman", focus on the edge of the crowd of Spanish movie" Champion ", Japanese film won the palme d 'or in cannes The thief family ".

"Rome," which won the golden lion for best film at the Venice film festival in September, was directed by a famous Hollywood directorAlfonso CuaronDirector, is also the director after years of returning to the homeland of a work. The representative works of Alfonso Cuaron from Mexico are Gravity "," Son of man ", and won the Oscar for best director, this time with a strong artistic sense of "Rome." & have spent

Champion, the Spanish "ao-jun Shen film," is an inspirational, down-to-earth comedy by the director Javier Fesser The story tells of a Spanish basketball league coach who was sentenced to 90 days of community service to help train a basketball team of mentally disabled people after a traffic accident.

The thief family, a feature film that won The palme d 'or in cannes, is released byHirokazu Kore - edaThe director tells the story of a family of six living on the edge of poverty and lawlessness in a shabby bungalow in the jungle of Tokyo.

"The thief family", one of The three films, was released in China in August, earning a high reputation and a box office record of 96.74 million yuan. According to industry sources, two promising ao-jun Shen films, Rome and Champion, have been taken by Beijing zhuoran pictures.

Beijing zhuoran pictures has successfully introduced" Wonder "," La La Land Both the Oscar nominees and the winning entries were successful at the box office. Industry sources say that the discerning Beijing zhuoran film group bought the rights long before "Rome" and "Champion" became the country's "ao-jun Shen" movie representatives, including "Rome" even before it won the Venice golden lion. Such "good luck" proves that zhuoran pictures has a precise control over the selection of imported films. The selection of two "ao-jun Shen films" this time is obviously also the potential of "niche films" in the domestic film market. & have spent

As the domestic film market has become more and more mature in the past two years, the influence of movie reputation has expanded, and the audience's viewing demand has become more diversified. " Contratiempo "(170 million)," Wonder "(191 million)," van gogh "beloved (68.69 million yuan at the box office) these overseas" niche ", proved that the domestic movie market "niche" is slowly to the public, and the vast majority of "Ao - jun Shen" for domestic audience can be divided into the scope of "niche".

In recent years, the number of imported films in the domestic market has been increasing, but the proportion of imported films in the box office has been decreasing. In the face of the increasingly popular domestic films, the imported films have been lackluster. As the "ao-jun Shen" films of various countries, they generally have a strong local color, and are also the outstanding films of the country. The guarantee of quality enables ao-jun Shen films not only to enrich the domestic film market, but also to have a high cost performance.

& have spent Represented by "Ao - jun Shen slices" of "small movie" perhaps is a neglected for a long time the introduction of a new blue ocean, the healthy development of the domestic movie market better make good movies, it is possible that look tired of large audience may also like "Roman", such as the Champion, the film market in the mainland have to wait and see.