The Monkey King 3' four mentor first fit four months ahead of sounded horn nationwide sales

The Magic King comedy The Monkey King 3 directed by Cheang Pou-soi will make its official debut on National Cinema on the New Year's Eve on February 16, 2018. A few days ago, the film side released a full four months from the occasion of the release of "Eye Ring" version of the poster, the first four masters fit together with the most beautiful country, went to Journey to the West most beautiful robbery, posters, four mentoring both Surprised and excited, the director joked that mentoring students just four young girls made the "eye ring." At the same time, the film's national marketing offensive was even started in a record four months in advance. The move to preempt quality resources earlier also demonstrated the ambitions of the film side.

Four teachers stray into the daughter of the country witnessed spectacle King "eye"

The release of the "Eye Ring" version of the poster to "Xing to return boat, into the exotic" theme still continues the magic comedy style. For the first time, the four master's appearances appeared in a boat bound for the daughter's country. The distant blue sea and the beautiful pink flowers in front of each other symbolize the beauty of the country. The flying petals suggest that the road ahead is beautiful romantic. The combination of horror and excitement hinted at the unprecedented beauty of the exotic has surfaced in front of us, regardless of the natural landscape in front of nature or the effusion of the country, this fantasy journey of passion are increasingly mysterious sultry , Trance to enter the daughter of the four mentor committed an "eye". Director Cheang Pou-soi said that everyone has an isolated worldly paradise in his heart. "Fallacy" is a reflection of Buddhism's fate, which implies that the four divisions are unable to escape the daughter's country.

Four months in advance, nationwide sales horn sounded

As a Spring Festival stalls set home entertainment and love in one of the heavyweight system, "The Monkey King 3" in marketing has a novel and unique thinking and magnificent pattern. In more than a year of publicity cycle, exquisite materials, customized activities, brilliant ads continue to cause the topic explosion, the money section of the heart to create the material can easily break the two or three million of the broadcast volume during the festival "Wang siege" King fried Shanghai is still vividly witnessed the grand occasion, with the global super-standard film standard IMAX nine months ahead of schedule to create a record of the first movie in the Mainland is unparalleled.

At a distance of four months from the release of the film, the film-side launched the nationwide marketing campaign with great strength. In line with the characteristics of group travel during the Spring Festival, the film party has put the trailer on the high-speed trains with the name of "Chinese business card" and the airports with heavy traffic. As well as advertising light boxes, sounded the strategic horn of campaign momentum. At the same time, mentoring four single poster has been in many cities bus stop ads together to take to the streets, and the posters have also released the first release to the country's 5,000 cinemas, terminals in the position rendering Journey to the West Strong atmosphere.

This film-based marketing model, which is dominated by audience demand, is more spread than traditional pre-IPO campaigns. As the release date approaches, follow-up marketing efforts of The Monkey King 3 are even more anticipated.