The future of the '50 billion Chinese movie market belongs to the new director

The new director is the most vivid force in the current movie market. It stems from the prosperity of the market, the development of the film industry, and the reduction of filming threshold. The film director is no longer confined to the students of the film school. With market capacity and box office volume increasing year by year, Chinese films relying solely on the works of directors or experienced directors cannot support the daily needs of a huge audience, and when the annual box office reaches 50 billion orders, The types of films that the old directors are driving and focusing on are also increasingly distanced from the market. Under this premise, the emergence and rise of new directors has emerged and is of vital importance.

Some Chinese-made films, such as the one to be released this year, include works by new directors such as " Chinese medicine god ", "Knives in Qingshui", " Impermanence " and " Breaking silence ."

The new director has pioneering expressions of advancing with the times and exploring new types

After the sixth generation of directors in the traditional sense, the new directors in mainland China are no longer divided according to the age. On the one hand, with the progress of society, the will and ideas of young creators are no longer rigidly adhered to the characteristics of the times. The realistic dilemma, with more openness of inspiration and concept, also has a more direct and strong expression of desire, and it is no longer possible to classify the new director according to the obsolete system.

On the other hand, when the Internet has become more and more convenient for people's lives, there are more choices for the viewing modes of ordinary audiences and movie lovers. The reading volume of new directors is also generally higher, and the mode of thinking is different. The source of creation will not be subject to geographical restrictions or the embarrassment of traditional culture. There will be even more pioneering expressions and novel forms of exploration. This contrasts with the earlier generations of 5th and 6th generation directors. For example, Zhang Yimou and Chen Kaige of the fifth generation and the early works of Lou Ye and Jia Zhangke of the sixth generation are all panoramic views of social reality and humanistic care under extremely strong personal style and expression. These themes and the directors themselves The growing environment is closely related, not only from the perspective of the art creator of the preparation of the story and video presentation, but also a sense of responsibility and mission of the community as a general public. After that, the new director's works rarely express themselves in this way. For example, Wuershan 's “Knife Ghostly” establishes the director’s personal visual style with ghostly and grotesque B-stage painting style, and Er Cheng ’s “ LethalHostage ” uses a weak narrative structure. In addition to the vigilant action movie, Yang Lu 's " Brotherhood of Blades " has achieved practical storytelling of new martial arts. You will find that after the sixth generation of the new directors in addition to the expansion of the movie narrative, image style, structural design and other aspects of innovation, still reflects a strong sense of film ritual in many types of exploration, which is more in With an open and diverse social ecology, the inevitable progress of film progress.

Thirdly, there are too many excellent new directors in the Hong Kong and Taiwan regions and the Greater China region outside the mainland directors, such as Longmond Leung Lok-Man and Kim-ching Luk of ColdWar , and Anthony Chen of “Don't be at home”. Some of them, such as Leste Chen of “The Great Hypnotist ”, are producing Chinese-language films on their own, and after entering the co-production system, they use the director’s ability to bring the elements of localization into a commercial project and build a reputation for both the box office and the word of mouth. excellent work. This part of the director also constitutes a new director position with great potential and good market prospects.

The new director is the key to the maintenance and inheritance of film culture and spirit

Looking back at some key words in the 2017 Chinese movie market, "New Director" must be one of the most important ones. From last year's Spring Festival documentary " Buddies in India " and "Battle to the Wind" to the Qingming Document " Suspect X のdedication ", 51st grade " This Is Not What I Expected ", then to Summer Archive " Our Shining Days ", "Brotherhood of Blades II" The Shura battlefield, etc., are basically the works of the new director (the first three parts of the director's work) and are very diverse. In addition to the commercial films mentioned above, art films such as "Hearted, Dart", "August", and " Mad World " are all from the hands of the new director.

The greatest advantage of the new director is that it has strong adaptability and variability. The place where the old director is deeply rooted and difficult to access is easily solved by the new director. This is precisely why more and more new directors have been in recent years. Works can have high value in business, but it is also worth watching as a movie. The emergence of the new director not only makes the film market more diversified and more active, but also brings some new inspirations to the senior directors from traditional film studios or film colleges. Although some filmmakers are reluctant to divide films into arts and commerce, they have to admit that the art films are not favored by the audience. That is, the box office is often very bad, but the film market cannot lack the creation of art films. Therefore, in the past two years, it will be discovered that some capable new directors will integrate their will and expression in the stories with strong commercial elements to create some artistic films with commercial prospects, such as " The Looming Storm " last year. Another example is Ning Yihao , who is the best director of the arts and business, and his representative work "The Rock of Madness" can also be said to be the founder of Chinese commercial movies in a sense. Afterwards, there are many films more or less. In imitating or borrowing from its nonlinear narrative techniques. The cost of 3 million films was very low at the time. Ning Hao chose actors such as Huang Bo and Xu Zheng (actor) who did not have a fire at the time to complete the “dark horse” movie of the year. The plot of the movie is not very complex. It just borrowed a lot of character relationships and disrupted the narrative rhythm and sequence to re-arrange. Ning Hao packaged a black humorous market story into a very interesting black comedy. At that time, it was either a costume film, Either the reality of the Chinese film market did indeed bring enough freshness to make it one of the best young directors in China at the time.

For movies in Hong Kong and Taiwan, where the old directors chose to enter the co-production system or the birth of few works in the north, the emergence of new directors is the only way to continue the good development of film ecology in the region. Hong Kong last year’s “Mad World” "And Weeds on Fire " is a good example of Hong Kong's sentiments. It also made everyone see the hope of the Hong Kong film again. There are no prominent new directors in Taiwan and they still rely on Wei Te-sheng . Senior directors such as Chung Mong-hong and Chang Tso-chi .

The continuous emergence of new directors and their ability to survive steadily in the cruelly competitive film market can prove the healthy, prosperous and sustainable development of the film market. When the Chinese film market became the first in the world, the Chinese filmmakers also took turns. Recognizing the importance of nurturing and discovering new directors, many companies and platforms have also created their own new director excavation plans, and they intend to cultivate excellent new directors that can be passed on through the platform's own resources and channels. Brotherhood of Blades II Shura, directed by Yang Lu in the “72 Film Project” of Bad Monkey Films, was released last year. Wen Mu Ye ’s “Chinese medicine god”, Have donated “Impermanence” and Niu Han ’s “Sweet Life” "" will also be released this year. The Chinese Directors Association's “Scallion Project”, Wang Sicong ’s “New Banana Director Project” and professional platforms such as the FIRST Film Festival are dedicated to discovering newcomers, etc. More and more companies and individuals are beginning to realize that the new director is for the film industry. And the key role of the film market.

Compared with the old director, the new director's works are bound to have many deficiencies, and they can easily see the innocence of the director's technique. However, these works have jointly built China's 50 billion film market, which is indispensable and also a movie. It is indispensable in the process of passing on fire and keeping up with the times.