Jiang Yanyan starring' seventy-seven days 'is expected to break the key delay billion adult box office dark horse

The film " Seventy-seven Days " was released nationwide on November 3 and hit nearly 85 million at the box office in 24 days after it was hit in November by the so-called "Hollywood Protection Month." At the same time, Excellent quality and reputation, released in November nearly 20 days in the film to keep the attendance rate first, the film achieved such success has become like 2017 has become the second box office dark horse. Today, the official exposure of the film extended key information, officially announced the movie key extension deadline: December 4, 2017 to January 3, 2018.

Key Deferment Market Recognition is the Key Video Quality is the Core

Actually, the key deferment is actually happening every year, but it is not uncommon for the deferred key movie to have a good reputation quality. With the stable performance of the market as the release time progresses and become a hot event, the spirit conveyed by the film has caused a strong audience Resonance, in the usually one-month release period does not meet the viewing needs of the audience, in this case, the film producer will apply for an extension of the key, so as to meet the more people's viewing needs, and fully release the movie value.

The movie will only have stable market feedback before the key is postponed, and it is possible to reap better box office results after the delay. The movie "Seventy-seven Days" has enjoyed a good reputation and box office performance since it was released on November 3, with nearly 85 million box office scores released 24 days after release, while the major vertical platforms also maintained high ratings. 8.6, Amoy ticket votes 8.6, entertainment tickets 8.7. Video attendance is also high, as of November 27 (Monday) still retains the 8.5% attendance, ranking second in attendance, second only to " Coco ", indicating the film still has some market space, So the film key delay is also reasonable. Video quality is at the core of maintaining high market results and good word of mouth.

It is understood that the film "seventy-seven days" is based on "the northern part of the open space", the film's entire filming lasted three years, three into three out of the restricted area of ​​life as the "world's third pole - Qiangtang", which is Film crew first visit "Qiangtang no man's land." Throughout the filming process to overcome the tornado, sandstorms, snowstorms, Alpine hypoxia, beasts and other harsh haunted, perhaps it is the entire cast three years of brave filming and the gift of the Qiangtang achievements of this extraordinary quality "2017 the most beautiful movie At the same time as the "third world - Qiangtang" was listed as a national nature reserve, the film has also become dedicated to the Qiangtang dedicated to a movie solitary goods.

The spirit of the film to pass out the content has also led to the audience hot and resonate, in order to maintain the film's attention and heat. Since the film "Seventy-seven Days" has been released, the spectacular and shocking images in the film are undoubtedly the most impressive. The spirit of "freedom", "courageousness" and "exploration" conveyed by the film has also aroused strong resonance among the audience At the same time, many lines in the film, such as "Live for a lifetime, want to do a thing you want to do", "How many days can life be live according to your own thoughts", it also arouses the audience's enthusiasm and reexamines their own lives. Open a new life journey. From this we can see that the reputation of the film, its quality and its popularity after the filming are still the key factors for a movie to achieve good market results and key deferment. However, the diversification of audience tastes is like giving "77 Days" A unique type of video offers the opportunity.

Audience tastes diversified results behind the market demand is the fundamental cause

As of November 20, Chinese cinema box office has exceeded 50 billion domestic movie box office 26.2 billion, accounting for 52.4%, domestic films dominate, " Wolf Warriors 2 " " shame shame iron fist " " Kung Fu Yoga " and other mainstream The type film box office was a boon. In addition to the big commercial productions, there were also some unique films such as " Pathsofthe Soul ", "Twenty-two" and "Seventy-seven Days" which showed a good market performance. Looking at this year's Chinese film market is not difficult to find that the type of film presents a wide range of development trends, and the audience's taste is not limited to blockbuster or entertainment popcorn movie, with the improvement of the quality of life of the audience they try to try all new Life experience, and the diversified presentation of movie types just meets the needs of everyone trying out new life experiences.

Seventy-seven Days, the first Chinese-language polar adventure movie, meets the needs of many outdoor and adventurers today as it is only in this movie that outdoor and adventurous spirits can be realized, while many living in reinforced concrete People are also longing for such "poetry and the distance" and "intimate contact with nature" life. They try to change their lifestyles and try to find a breakthrough. The arrival of "Seventy-Seven Days" makes them see different worlds, Also opened a different way of life. The rich film genre is changing people's way of life, and lifestyle diversity also makes the movie more diversified.

It is believed that with the diversified development of Chinese movie genres and the continuous improvement of the quality of films, Chinese films will create more excellent market results. And films like "Seventy-seven Days" that are well-made and unique in type will also usher in even greater Broad market, the movie "Seventy-seven days" as of yesterday has nearly 85 million at the box office, as in the key to the next month to postpone the delay can continue to maintain a stable attendance and appropriate row film, get 100 million box office results also It is not impossible to imagine that no matter what the final grade, this film has become another blockbuster dark horse in 2017.