Graduation works'' marketing breakthroughs in the traditional film + fashion new games

Zhang Yishan returns to the big screen

" Graduation works " tells that police graduates Yin Hao (Zhang Yishan ornaments) and his girlfriend Xiao Wen (Ding Ding ornaments) have boarded an isolated island in order to shoot Graduation works. In the mysterious fire of 30 years ago, a wave of events took place, which made the journey of graduation begin to become different. Zhang Yishan plays police graduates in the film. For Zhang Yishan, it should be very familiar. However, according to the film director Xu Bin , Zhang Yishan did not relax at the shooting scene, each shot is carefully studied, very dedicated. In "Graduation works", Zhang Yishan and Ding Ding acted as a pair of couples, bursting with youth. With the development of the story, the elements of adventure continue to join, so that all people are bright. In this graduation season, the Graduation works brought by Zhang Yishan are doomed to be different.

"Graduation Works" Marketing Breaks the Stereotype 1+1>2 Movie Fashion New Gameplay

The concept of fashion designer integrated platform and the image of personality and fashion are very consistent with the concept of “Graduation works”. “Graduation works” is the story of the graduation season. It also integrates fashion trends, art and personality.

Over the past few years, from the adoption of hot IP to get rid of simple and brutal implants, combining online and offline marketing, and grafting films through sponsorships and product offerings, conventional marketing methods have been unable to get rid of “applause” but not “ "Emerging position". "Graduation works" breaks this stereotype. Do not follow the routine to show off the cards, and launched the "1+1>2 movie fashion new game" cooperation. Combining film promotion with fashion brand names, on the basis of the brand influence of both parties, they will cooperate with each other and continuously introduce new ones, making movie marketing unique.

Film "Graduation works" of Xu Bin as director, Cai heart as a producer, as producer Wu Jie, Zhang Yishan assembled, Tintin and other new generation of actors, and Zhu Yong Teng , Hyperion, Bai Haitao , Yang Kaidi , Mu Liyan , Zhang Han , Wang Yilun and other powerful actors. The movie will be officially released on April 13, 2018. Stay tuned.