The phoenix was young and played a strong tone. Haimo Culture and China Film Co. Sign Strategic Cooperation Agreement

The phoenix was young and played a strong tone. Haimo Culture and China Film Stocks Sign Strategic Cooperation Agreement

On April 20th, at the 8th Beijing International Film Festival, La Peikang, Chairman of China Film Group, officially signed a strategic cooperation agreement with Yang Ke, Vice President of China Oceanwide Group and Haimo Culture Chairman. Jiang Ping , President of China Yingying Group, Yu Zheng, Executive Vice President of China Oceanwide Group, Zhao Haicheng , Deputy General Manager of China Yingying , and Gu Qin, Chief Financial Officer, accompanied the signing of the contract. Since then, the strategic partnership between China Film Co., Ltd. and Haimo Culture Media Co., Ltd. has been formally reached. Both parties will cooperate in the development, production, production, promotion and marketing of film and television projects in all directions; closely cooperate in the construction and operation of cinemas; in-depth cooperation in the investment promotion level of the project, and further explore and expand the sale of copyright New business model.

Haimo Culture Media Co., Ltd. was established in 2017. It is a cultural industry company initiated and established by China Panhai Holding Group Co., Ltd. With a registered capital of RMB 2 billion. Relying on the powerful strength and platform of China's transoceanic seas, it is a strategic goal to “fight and shoot China's finest film and television works, build and operate China's first-rate theaters, and create China's most valuable cultural brand”. It is determined to build a complete industrial chain ecosystem from IP creation, to film and television production, publicity and distribution, to theater management and theater operations.

The signing of this strategic cooperation agreement has agreed on a cooperation plan with a total investment of 500 million yuan in both parties within five years. The main cooperation contents reached include:

In film and television project investment and filming cooperation, both parties will share information on film and television projects, develop cooperation in the development, production, promotion, marketing and marketing of film and television projects. At the same time, Zhongying shares will use its channel advantages to give priority to Haimo culture and film and television works. Related promotional issues;

At the theater construction and operation level, all cinemas under the jurisdiction of Haimo Culture will be given priority to join the China Cinema Digital Cinema. The cinemas under construction and renovating will give priority to the purchase of film and video equipment and equipment of China Film Group (or its affiliates);

The two sides also established a normal leadership meeting mechanism for high-level leaders. While deepening and effectively promoting strategic cooperation between the two sides, they also conducted in-depth cooperation in the investment promotion phase of the project, and further explored and researched the development of copyright sales and sales business forms.

Haimo Culture believes that this concerted effort with China Yingying’s shares is conducive to relying on the advantages of Zhongying’s film and television production, theater channels, etc., and the combination of Haimo culture, film and television investment, theater building, and internet finance strategy. A new interactive system that integrates traditional media, the Internet, and finance forms a comprehensive entertainment operating platform.