“fangte animation in zheng release six major new product ip matrix set sail”

Star connection September 26On September 26, by huaqiang anime (shenzhen) co., LTD. (hereinafter referred to as "the animation") the host of the 2018 side, animation conference held in zhengzhou, tourist resort, from domestic and international brand enterprise group, movie and TV media, new media, publishing group, animation company, sales channels, such as nearly 500 people in all walks of life to participate in the meeting.

Meeting, party, cartoon published six new product: a popular national IP school-age animation trilogy: "bear" ode to joy ", "bear park 3", "the bears expedition diaries 2," the Spring Festival in 2019 the "bears" the sixth movie of bears, primitive times, the original road animated adventure "tiger detective team, original Chinese animation film, city of figurines. Six major new products issued simultaneously, set up the fangte animation multi-ip matrix.

Fant anime guest professor of Beijing film academy Cao Xiaohui, golden eagle cartoon director Luo Lan, moves cartoon Guo Huihua, small aircraft companies in the United States President Josh Selig dozen industry experts, to carry out the three peak BBS, around the high-quality goods story creation, exploration and integration of IP industry chain, globalization, the present situation and prospect of original animation industry on the discussion, make recommendations for the animation industry, popular industry attention.

The national IP "bear is out" delves into the age of animation trilogy

Since 2014, the anime is the first industry, put forward the development of the concept of "school-age animation", and around the concept, the national IP "bears" audience age in-depth development, including for 6 to 12 years old children's adventure inspirational works of bears the adventure Chronicles, works for 3-6 years old children's learning through bear park, works for 0-3 years old children's songs "bear" ode to joy ".

Liang Ding, senior vice President of huaqiang fangte group, takes E.T. as an example

In the past four years, "the bear paradise" and "the adventures diary of the bear" have been launched one after another, and achieved a double harvest in terms of audience rating and public praise. Among them, "the adventures of the bears" has been the top rating among all children animation programs since its broadcast, and the highest rating of CCTV children with 4.347% rating. After the first and second seasons of "bear paradise", the network also achieved excellent ratings. It continued to be the first in the viewing charts of Chinese TV animation in the current period, and ranked among the top hot spots of all platforms in terms of on demand.

At the meeting, fant animation released the long-awaited children's song "ode to joy" for the 0-3 year old. The project adopts healthy children's songs and fashionable and dynamic pop music elements, and arranges music according to the accepted style of parents and children. Bear two , Boonie Bears The lovely image carries on the vivid deduction. It is a new compilation of traditional children's songs, an original and fashionable new song, a picture full of story sense and lyrics containing education meaning. It plays a positive role in infant growth and enlightenment, enabling their minds to be fully developed and praised by the audience.

Fangte has released two new products, "the bear paradise 3" and "the adventures of the bear" simultaneously. "Bear paradise 3" has added a series of new roles such as "Mao Mao father" on the basis of original teaching through entertainment and well-made production. The parent-child theme runs through the whole story, which further meets the needs of fans and their families to see together happily. "The adventures of a bear 2" continues the story of last season. In addition to keeping everyone's favorite female character, zhao Lin has also added new characters such as the human villain genius wei, making the series even more contradictory. Happily, in this second film, the original characters all return: the lovable tuan zi, the majestic cool black wind and other old friends will be combined with the "bear strong triangle" to take risks in the forest and solve the threat of genius. According to the stills and trailers released at the scene, the new series of the two animated works have been comprehensively improved in terms of both plot content and animation production, which is comparable to the film.

"" diary of a bear haunted adventure 2," "" "paradise 3 "" and" "ode to joy" "will be available to the audience in the fourth quarter of 2018, first half of 2019 and first quarter of 2019, respectively.

The Spring Festival watch "the bear appears" the family is together more happy

The Spring Festival saw "the bear appears", the whole family together more happy. During the Spring Festival, going to the cinema with my family to see a big movie called "where the bear is" has become a consensus among millions of people, and it is one of the "standard matches" of the Spring Festival activities. Fant animation has launched five big bear haunted films, such as "warm positive energy, good word of mouth, good box office, family entertainment", which has become the "bear haunted" film to the national audience's impression.

In the Spring Festival of 2019, the big movie "where the bear is" will follow. The much-anticipated sixth big movie, "bear in the primordial times," was unveiled at the event. In the original time, "xiong qiang" will travel back to the original time to embark on a new adventure. What splendid sparks will be created by the collision of modern technology and primitive civilization, and what interesting stories will take place? In the primitive society 10,000 years ago, what kind of crisis, waiting for the three groups bear strong to resolve? All the puzzles are expected.

According to the scene of fant's cartoon, "the bear is in the original times" will not only have magnificent original wonders, but also many unknown exotic creatures.Boonie Bearseven started the first "emotional experience", which is funny and breathtaking. According to the stills and video disclosed at the scene, the texture and effect of the picture compared with the previous works have made a comprehensive leap, which also let the guests at the scene admire unceasingly.

"Bear in the original times" poster launches

New IP strong eyeball special IP matrix appeared

In addition to the new TV and film content of the national IP "bear's haunt", two new original IP projects released by fante animation have attracted the attention of all the guests.

One of the projects is the animation original development of the world-famous IP "tiger squad", which fangte animation has previously revealed to a small extent. The little tigers detective series is a famous children's adventure novel series written by Austrian author Thomas brzeziner. Published in China since 2001, the book quickly swept the market with thrilling and interesting storylines, rich scientific and humanistic knowledge, distinctive juvenile characters and novel and intelligent solving tools. Three years later, it broke the record of 7 million copies sold by the harry potter series. So far, "tiger detective" has been published in 83 volumes, translated into 26 languages, and sold more than 40 million copies worldwide.

Fangte animation launched the original plan of "little tiger detective team" to gather the core creative team of fangte animation and hire the Hollywood gold medal scriptwriter team to create a new creation in the original novel style, at the same time, join hands with zodiac ak, the largest media group in France M People also asked A's children content company, zodiac ak KID S global division, simultaneous release. Fangte animation will also integrate all kinds of advantageous resources, through powerful distribution network, three-dimensional marketing and promotion, its own theme park and other means, and jointly create this original super IP with a global fan base.

During the press conference, fant animation released the progress of "tiger squad", which will be released to the audience in early 2020. At the same time, the cartoon first announced the concept atmosphere of "tiger detective team" video, full of suspense, adventure, detection elements, the novel of the essence of the detection of the incisively and vividly, let the audience at the scene exclamation "concept video has captured people's attention, animation will be more wonderful! "

Meanwhile, another new Chinese ancient style animation project, "the city of terracotta warriors", was unveiled. Based on the global cultural symbols and the Chinese cultural treasures "terracotta warriors", the city of the terracotta warriors has constructed a completely new world beyond imagination. The film is full of fantasy, adventure and love, and tells the audience a wonderful story of adventure and growth, good and evil and choice. In order to perfectly embody the beauty of Chinese culture, huaqiang fangte deeply excavated elements such as myths and legends, historical relics and so on. The scenes and characters created were extremely exquisite and full of Oriental charm. "In order to truly understand the culture of the terracotta warriors and horses, the special research team of fangte animation went to the imperial mausoleum of qin for several months of field research, recreating an epic qin dynasty magnificent landscape".

It has been revealed that huaqiang fangte has been preparing for the film project of "" the city of terracotta warriors" "for three years, and the film will meet the audience in the summer of 2019. The film will be released after the press conference until the release of the film, the film's namesake comics will also be available on various cartoon platforms, the millennium Chinese history and culture combined with the current popular fantasy style, wonderful interpretation of the history of the qin dynasty, let the guests sincerely praise.

Industry bigwigs gather at BBS summit to talk about the future of the industry

Later, fang invited cao xiaohui, vice President of the Chinese animation institute of Beijing film academy, luo LAN, director of jinying cartoon satellite TV, guo weihua, general manager of dazzle cartoon satellite TV, and Josh, President of American small aircraft animation company Selig dozen industry experts, with domestic and international top brands, media platform, industry group, the electric business platform, media channel, publishing group, game company in the industry such as BBS from a nationally representative sample of nearly 500 guests, around the Chinese good story, the creation of literature and art high-quality goods, the animation in the development of globalization, the integration of industrial chain, build the super IP topics, such as common for animation industry development present situation and prospect of exchange and sharing.

Experts first share and dissect "how to create a good animation story". In recent years, China's animation industry has been developing rapidly, and the development mode and pattern of animation industry have gradually taken shape. With more and more animation works emerging, high-quality stories and high-quality contents are particularly important. Experts from different channel plate within the industry from different angles, to share the precious experience, concerning the content creation of huaqiang party group, senior vice President of Liang Ding said: "make anime products, good story is the core, to create ideological content, artistic, ornamental work at an organic whole, at the same time to seize the characteristics of the animation, an imaginative creation and the credibility of the world. "

Besides good stories, it is also important to expand the influence and go abroad. International cooperation will become a major trend in the development of animation industry. At the summit of "the road of the globalization of animation" on BBS, a well-known industry expert from home and abroad analyzed the opportunities and challenges of the international communication of Chinese animation based on the development status of Chinese animation. Josh, President of American small aircraft animation Mr Selig said: "Chinese animation is not far behind international production, but how to choose the right theme and how to tell a good story so that audiences around the world can understand and accept it is crucial, as well as how to go out."

In the third discussion on "integrating industrial chain and creating super IP", industry experts such as broadcast media, brand enterprises, e-commerce and theme parks discussed and exchanged views from the perspective of their respective fields. The field industry unanimously believes that nowadays the industry and industry are no longer independent and linear. As an important link in the IP industry chain, it is through their respective resource advantages to jointly carry out creative linkage and cooperation that can give brand and IP new vitality.

In addition, for the anime this release of the six new construction of IP matrix, experts also expressed the full affirmation, think whether existing brand animation school-age depth development, or "international fan is dye-in-the-wood" new original IP, this is the cartoon further development and promoting the innovation of the industry forward, future prospects. The comprehensive exploration and development of fangte animation in the aspects of derivative authorization, theme park and cross-industry cooperation also sets an example for Chinese animation, which is of great reference significance.

The 2018 fangte animation conference also summarized the brand authorization performance of the past year, and conducted the selection and award of excellent licensees. Several licensees with outstanding performances, such as mengniu, won the annual award of fangte animation authorization.

Many new works revealed by fante animation conference are full of expectations, while the perfect industrial chain layout and authorized service capacity of fangte also give the enterprise greater development space. Huaqiang culture technology group senior vice President and party, anime, managing lin-lin shang described fant anime the future development of the "future fant anime will breakthrough innovation, and constantly create more high quality productions, longitudinal depth development existing animation brand, transverse create multiple IP matrix, build more huge fant cartoon kingdom, make contributions to China's animation cause, bring more joy and moved to a global audience, spreading Chinese culture to the world." (after)