We are in action' Jing Hu's efforts to sell hard walnuts Wallace Chung's hands to make jam widening products

At 22:00pm on March 21st, the first documented accurate poverty alleviation charity program in the country, which was jointly produced by Dragon TV, E-China, and Sina Weibo, will be broadcast soon in the fourth issue of Yijuleinong “We Are in Action”. After an in-depth visit to the status quo of Maluozhai Village and the local wolfberry planting in the previous issue, the program's public welfare ambassadors acted separately and contributed much to the launch of the event and the mobilization of villagers to join the ranks of wolfberry planting.

Jing Hu Qian Cheng Wal-Mart sell citrus Wallace Chung homemade jam

In the previous program, the philanthropic ambassadors integrated into the local life and personally experienced the cultivation of fertile mandarin, which provided a comprehensive understanding of the concept of the villagers and the prospect of fertile mandarin cultivation. In order to drive the village out of poverty as a whole, the public ambassadors Rong Chen , Qian Dongqi, Qian Cheng and his son, Wallace Chung and Jing Hu not only actively prepared for the Wal-Mance ordering event, but also went deeper into the poverty-stricken households. The reason is to convince the villagers to change their conservative attitudes and join the industry in helping the poor.

In order to market Wogan, Jing Hu and Qian Cheng took the lead to reach the market in the town, and successfully obtained the consent of a stall owner to provide space for Wolong publicity. Trying to eat at the scene, Jing Hu used Yunnan native dialects to narrow the distance with customers. Qian Cheng placarded the townspeople to remind them of the specific information of the ordering party. The hard-hitting propaganda between the two people caused the townspeople to have a great interest in the Walnuts. They all expressed that they would participate in the trade fair and the two boxes of mandarin oranges were quickly distributed.

Jing Hu and Qian Cheng’s propaganda on the Wogan has achieved good results. On the other side, Wallace Chung and Qian Dongqi have also broadened their sales to research the Wolong’s processed products. During the show, Wallace Chung personally made Walnut Jam. Taking into account the fact that many Walnuts have become unsuccessful due to product discrepancy or early drop, and they are unable to enter the sales cycle, Wallace Chung specifically studied the possibility of fruit deep processing, and made Walnut Jam himself to help the villagers explore the new selling point of Wogan and broaden them. Volvo market.

Promoting Poverty through Acculturation through Poverty Alleviation by the Culture Dragon Phantom Accomplished Poverty Alleviation by Dragon TV

The mainstream media, as an important member of social forces, has gradually increased its influence in the national poverty alleviation work in recent years. The “China's Action”, the first national document on accurate poverty alleviation and charity programs created by Dragon TV, has just proved the transmission of works by mainstream media, the support for poverty-stricken areas and the role of all citizens in poverty alleviation.

Whether it is the two-way construction of Liu Zhuocun’s poverty alleviation and inheritance, or the spiritual poverty alleviation of the villagers in Maluozhai Village, all of them are the results of the realization of accurate poverty alleviation based on local conditions. In particular, the program team and the non-profit ambassador’s own resource technology to help the poverty-stricken areas get rid of poverty not only highlights the internal links between cultural construction and poverty alleviation, but also fundamentally uproots poverty. “We are in action” innovative and effective poverty alleviation methods were evaluated by the director of Maluzhai village as Fang Shunyun as “hematopoietic” for poverty alleviation. He stated that “the program’s poverty alleviation approach with Production technology is not transfusion of poverty alleviation, but hematopoiesis. The idea of ​​poverty alleviation and self-impoverishment is very good and can help people in more poverty-stricken areas to create their own income by relying on their own hands."

The public welfare ambassador not only achieved deep processing of the products, but also made a strong promotion of the wolfberry. The good effect of poverty alleviation made netizens confident in the poverty alleviation operation. Under the expectation of everyone, will the fourth phase of the Walnut ordering meeting go smoothly? Please lock in the broadcast on March 21st (Wednesday) at 22:00pm, Dragon TV "Everything in Action".