Xiaoqing chen makes' the taste of man' across six continents, premiering on october 28.

Linkeddb News October 8 Tencent video hand in hand Xiaoqing Chen "Flavor world", a food exploration tour created by the director, released the trailer and 3 posters on October 8. It was officially announced that it will be premiered on October 28 at 21:00 on tencent video. It covers six continents, 20 places, and traces the history of the Chinese god state. "flavor world" will show the uniqueness of Chinese cuisine in the global context with an unprecedented horizon, and trace the fantastic origins of Chinese cuisine in the cultural history.

Xiaoqing Chen takes a new perspective on food exploration

Gourmet discovery journey "" flavor world" "premieres on tencent video at 21:00 on oct 28. Three poster released by the side of the sea: in the billowing cloud sea, there are a few dumplings, mist between the lettuce like mountains and mountains, and the steamed buns half open like a spring moon in the sky, combining ordinary food with the beauty of the world, and responding to the sky high, the ground wide, homesickness three feelings, thick humanistic atmosphere.

The program is Xiaoqing Chen's first food documentary after joining tencent video. "The most anticipated food documentary of the year, no. In the preamble, there are a large number of overseas delicacies and a variety of regional Chinese delicacies. It can be seen that "flavor world" carries a larger pattern: to examine the uniqueness of Chinese cuisine in a global perspective, to explore the evolution of Chinese cuisine in the process of historical evolution, and to deeply discuss the relationship between Chinese people and food. This global perspective makes for a diverse "food discovery documentary".

For this reason, the team of "flavor world" traveled to more than 20 regions in six continents and reflected the comparison with Chinese food in the exhibition of globalization, among which Chinese cuisine accounted for 70%. Xiaoqing Chen said: "the food in foreign countries, some of which are spectacular food, will arouse people's curiosity. The east meets the west. "Is the food that Chinese audiences will laugh at. In order to vividly record the "beauty" of delicious food, "flavor world" adopts the method of microscopic photography, from salt crystallization to soy milk bittern, which presents fine details and guarantees the audience's extreme visual experience.

Tencent video creates' flavor 'IP to breathe life into documentary

The "flavor" IP matrix developed by tencent documentary channel video is not only the eight-episode documentary "flavor world", but also the talk show "flavor lab" broadcast along with "flavor world" and the micro-documentary "flavor origin" which presents local delicacies in original taste. In the flavor lab, Chua Lam , Li Dan , Tiantian Fan ,Leung Man tao -, Bai Yansong Xiaoqing Chen and other celebrity diners will work together to fully analyze the "flavor" in front of and behind the stage and add extra ingredients to the journey of food exploration.

Editor-in-chief of tencent video Chuan Wang We have Shared a group of data on the documentary BBS jointly hosted by tencent video and penguin movies: 70% of the users of the documentary channel of tencent video are under the age of 28. It can be said that the viewing group of the documentary is already represented by the post-90s and post-00s. At present, the users of video website are becoming younger and younger, while flavor world creates content matrix in the form of IP, presenting "flavor" in an all-round and three-dimensional way with different types of content.

Tencent video joins hands with Xiaoqing Chen, "the most edible director in China", in the hope that through the interpretation of "flavor" IP, Chinese cuisine culture can gain overall attention and perception worldwide. Xiaoqing Chen once said that "studying food is precisely to find those lost traditions behind modern eating habits". As the producer, tencent video aims to "let Chinese audiences see more high-quality documentary quality content", and continuously inject vitality into documentaries in the Internet era.

Food exploration tour "flavor world" produced by penguin film and television, rice to media production, carrefour, wanda plaza, houji flower peanut oil, dongfeng Citroen, tingyi, snow beer co-sponsored. The show will premiere exclusively on tencent video at 21:00 GMT on October 28, with an update every Sunday night.