For love peers, all the way to pure happiness'' -2018 Foundation (Zhengzhou) public welfare walk North Long Lake away 20KM insisted

On the morning of May 6th, the "2018 Wokai Fund (Zhengzhou) Public Welfare Walking Tournament" was fired at the Beilong Lake Wetland Park in Zhengzhou City, Henan Province. The event was co-organized by Handan Fund, Coca-Cola China, and Zhengzhou Taikoo Coca-Cola Beverage Co., Ltd. (hereinafter referred to as Swire Coca-Cola, Zhengzhou). It is a large-scale public welfare sports event that combines outdoor walking and public welfare experience. The event attracted nearly 3,000 people from inside and outside the province to participate, formed more than 900 teams, and jointly challenged 20KM trekking to raise funds for improving the drinking water of children in rural schools in Henan. Before the press release, more than 6,000 donations have been received and more than RMB 360,000 donations have been raised, which will all be used for the Henan Water Purification Project.

Guests fired shots for the event

Accompanied by the firing of gunshots, nearly 3,000 participants rushed out of the starting point

The First Public Fund of Henan Fund Public Security Walks to Zhengzhou Beilong Lake Wetland Park

The event attracted nearly 3,000 players to participate in the event. A total of more than 900 teams were formed to open the runaway model in the beautiful Beilong Lake Wetland Park in Zhengzhou City.

Players posing with Marvel Heroes coser

In May, Zhengzhou Wanhua Turui, Beilonghu Wetland Park is even a sea of ​​flowers such as dianthus, Evening Primrose, and Western Primula. The participating team of 3 players, while feeling the wetland park scenery, in order to raise funds to challenge 20KM hiking, all the way to encourage each other, both experienced the hardships of long-distance hiking, but also tasted the team to help each other. In the supply stations set up along the way, an older volunteer attracted the attention of reporters. Each handing a bottle of Pure Water to the team members, she will say to the team members: "Thank you for your persistence and love, I thank you for the children of the village!" The reporter learned that the elderly volunteer is the Chinese beverage industry Ms. Zhao Yali, chairman of the association, made a special trip from Beijing to participate in the “Benefit for Love, All the Way to a Pure” charity walk.

Zhao Yali, Chairman of China Beverage Industry Association volunteered at the event

Mr. Li Hong, the executive secretary of the Handan Fund, explained to the Zhengzhou, Henan, public welfare organization that the first fund of the 2018 fund had landed in Zhengzhou, Henan: “We are thinking about how to get more enthusiastic young partners to participate in the activity and see a set of data: Alibaba’ In the five-day positive energy list, Henan ranks among the top ten positive energy provinces in the country, and we believe that in this land of public welfare, the idea of ​​'people-for-profit' can surely take root and germinate, so this year we and Coca-Cola China and Zhengzhou Coca-Cola of Zhengzhou together took 'For love to all the way, all the way to pure love' to Henan to let more small partners join us and love together.”

Hiking is a charity experience that cares about a charity attitude

In addition to integrating popular elements such as Marvel Heroes during the hiking process, the participants also saw the logo “We care”. Participating team members not only set up a mobile Internet public welfare platform “Sun” trip through the organizing committee online, allowing relatives and friends to cheer for participating players through donations, but also keep the Pure Drinking Water bottles that are consumed during the hiking process along the line. Cover and put in the love box at the finish. For each bottle cap collected, Zhengzhou Swire Coca-Cola will donate 1 yuan on behalf of consumers to the “Henan Water Purification Plan”.

Team members put Pure Wish Bottle caps in love

In addition, the “zero-waste” initiative co-sponsored by the Zhengzhou Swire Coca-Cola United Fund and Friends of Nature set up next to the supply station is also very eye-catching. Volunteers repeatedly communicated with the participating team members to follow the 3R principles of reduction, reuse, and recycling, so as to raise awareness of waste and promote sustainable environmental public welfare concepts. All this just confirmed the "unlike us, the same cares" concept of participating players.

Ms. Yu Chunhong, Director of Public Policy and Fusion Development at Coca-Cola China, said: “'We care' is the value proposition of Coca-Cola China and it’s the heart of all our actions. We care about development and care more about sustainable development. We care about children’s healthy growth. Regarding the clear blue sky and clear water, we care about the future of our planet. We would like to 'we care' to be a bridge to communicate with the mind, so that the mood and actions of 'we care' can form a powerful force to build a better world together."

The sweat you walk in exchange for the children's clean water

Because I care, I am hiking. Every sweat that the participating players walk and run is for the children to drink clean water. Before the press release, more than 6,000 public welfare donations were raised and more than 300,000 public welfare donations were raised. (The data is based on the same day.) All donations will be used for the Henan Water Purification Project to donate water purification equipment for village schools in the province, and bring a drinking water safety public welfare lesson and safety cup for the children.

Henan Water Purification Plan 2016

The water purification project is a public welfare project initiated by the Coca-Cola China Joint Fund to improve the health of children drinking water in poverty-stricken areas. By 2017, it has provided 1,417 sets of water purification equipment for 1,275 rural schools in 26 provinces, as well as special water bottles and safe drinking water for school education, helping more than 500,000 children to improve drinking water quality and raise awareness of drinking water safety. Since 2013, Swire Coca-Cola Zhengzhou has been implementing a water purification plan in Henan. In the past five years, 36 schools covering 8 cities in Henan province have put 45 water purification equipment and more than 20,000 cups of water to provide students with safe drinking water training. The number of direct beneficiaries exceeds 20,000.

Xu Yonggang, Director and General Manager of Zhengzhou Swire Coca Cola, interviewed by the media

Mr. Xu Yonggang, director and general manager of Zhengzhou Taigu Coca Cola, said: “The heartbeat of our event is to build a charity platform for Henan consumers that can both physically and personally participate in, and advocates a positive attitude toward life and do what I can. Helping people in need, choosing “Jingyue” drinking water to participate in them is based on the brand connotation of Pure Yue, not only to bring consumers a trustworthy quality assurance, but also committed to public welfare.

In 2018, the Taizhou Coca Cola in Zhengzhou was rooted in the 22nd year of Yu. In the past 22 years, Swire Coca-Cola Co., Ltd. has provided consumers with not only high-quality and smooth products, but also cares about the common development with the community. In the past 22 years, we have driven nearly 2,000 company employees to participate in public welfare activities and environmental protection activities. "To do my best, everyone's public welfare" is not only the initiative of the Yantai Fund, but also the practice of all employees of Zhengzhou Scotch Coca Cola as always. ”

Ms. Zhao Yali, Chairman of the China Beverage Industry Association, also said: “Our industries and companies can only have the ability to integrate into the society and give back to the society for sustainable development. Zhengzhou Swire Coca-Cola won the “China Beverage Industry Practice” in 2009 and 2014 respectively. The Award for Excellent Corporate Social Responsibility, which has been devoted to charity for several years, is a good example of the sustainable development of the beverage industry.

The event also received great support from Dahebao Dahe Finance Cube, Henan Traffic Radio, Dennis, Hilton, JD Logistics, UU Runners, Super Succession Sports, Ogilvy & Mather Hospital, Zhou Hei Hei and many other non-profit partners. They will be “for love. The pure-hearted lover of the company, along with Zhengzhou Swire Coca-Cola, practiced the concept of “we care” and continued to work hard to improve the drinking water status of children in rural schools in Henan Province.