What kind of experience is “hong kong atmosphere” youku tvb team can break through the encirclement with hong kong drama?
Linkeddb News October 19
& have spent & have spent The youku port theater carnival opens in Beijing on oct 16. Immersive experience design is a major feature of the event. The site not only builds Hong Kong logo elements such as yau ma tei police station, egg shop, sugar water shop and red sightseeing bus, but also restores" Jump lifeline ", "your honor," Brother "-- three classic scenes in the synchronous play of youku TVB. On that day, the leading actor of the three synchronous dramas --Vincent Wong (Hong Kong actor),Joe Ma (actor), Ben Wong , Eddie Kwan All 11 TVB masters were present. It is understood that the reason for this activity to gather so many Hong Kong stars was specially approved by Mr. Du zhike, deputy general manager of TVB program and production, and many of them were stopped for one day when filming for the carnival of youku port theater. It is also rare for so many Hong Kong actors to appear on the same stage in the mainland.
The three shows will be seamlessly broadcast on youku for the first time
& have spent & have spent At the carnival of youku port theater, youku officially announced that it had reached a deep cooperation with TVB to jointly launch the "global synchronous series". Youku was the first to realize the synchronous broadcasting of TVB drama in mainland China and Hong Kong, and it will unlock a large number of daiqing dramas. By Joe Ma (actor), Matthew Ho The leading medical fashion drama Jump lifeline has been broadcast on youku for now, and the demonstration was updated with TVB every minute. Since then, the legal comedyYeah, Lord Judge"Brother", a Hong Kong version of "the pretender", will also be broadcast on youku TVB. Dicky Cheung The return of Big guy "" will also land by the end of the year. The three TVB dramas and the grand finale at the end of the year are all in the synchronous film sheet of youku, so TVB attaches great importance to this cooperation. Duzhike, deputy general manager of TVB programming and production, expressed his confidence in this model. "it is an important step for the network era to be synchronized and the publicity effect of the series will be fermented on the network," he said.
& have spent & have spent In addition to TVB synchronized dramas, youku has also been focusing on cooperation with Hong Kong gold medal production company in recent years, focusing on resource integration and content production upgrade. Flying Tigers Sneak Pole Warfare "," Eclipse storm "And other drama flow reputation has a good result. The hundreds of classic Hong Kong dramas in youku.com have accumulated a large number of vertical audiences for them.
"Water blowing community" to create interactive scenes from playing to welfare
& have spent & have spent In addition to the latest and most comprehensive Hong Kong drama, youku harbor theater will also create a "water-blowing community" for fans. The so-called "water blowing", from the cantonese colloquial language, means to speak freely, more than the simple chat is to contact feelings, exchange ideas. Based on youku planet, Hong Kong star fans can enjoy the play barrage chatting with the drama, love bean card interact one-on-one video recording q&a, personally more offline exclusive star meeting, futuristic movie fans, set of Hong Kong dramas class port VIP exclusive activities and signature photos around Hong Kong dramas exclusive benefits, by blowing water community social interaction with like-minded friends, and common feeling glamour Hong Kong dramas. On the basis of simply watching the drama, community play has realized more diversified, three-dimensional and hong kong-flavor interaction.
& have spent & have spent This youku port theater carnival is a large offline "blow the water" party. The immersive experience at the event creates a scene of "Hong Kong atmosphere", with hong kong-flavor authentic snacks, hong kong-style landmarks, and classic scenes of Hong Kong drama. The surprise appearance of TVB men such as Joe Ma (actor), Ben Wong, Eddie Kwan andVincent Wong (Hong Kong actor)was an exclusive perk for fans who showed up on the day. Several actors showed up at the show and combined with the show's highlights to create an interactive segment that met both fans' expectations and the amway content. The chance of such close interaction with Hong Kong star has not been seen before, Mr. Dutchke said in an interview. In the past, Hong Kong dramas have had fewer opportunities to be exposed in the mainland, and new generations of actors have had fewer opportunities to be known. We really hope to cooperate. First of all, we should make the play well and then let the mainland audience see the actors through cooperation.
& have spent Focus on the integration of resources to create the "youku Hong Kong drama" brand
Speaking about the idea of "Hong Kong dramas are dead", dutchke stressed: "I think the problem with no Hong Kong dramas is whether we can do it well. The Hong Kong drama in the 1990s describes Hong Kong in the 1990s, and the Hong Kong drama in the 21st century describes Hong Kong in the 21st century. We have to face the new situation and face the real stories in our life. This is what we have to have. Interview ali culture and entertainment da youku.drama center general manager ma xiaonan Coco Dutchke, deputy general manager of TVB programming and production, expressed hope that future cooperation will bring more possibilities to each other.
& have spent For a long time, youku.com has not only accumulated a large number of in-depth users of Hong Kong dramas, but also attracted new users. On the basis of the resources of strong film library, driving new users with old users, cultivating the viewing habits of users and forming audience groups is one of the important means for "youku port theater" to achieve brand effect. "" any choice we make is based on the user's choice." " Coco says.
