Lưu Hi Viên D became the 3D technical support partner of the 21st Shanghai Film Festival to provide an exclusive 3D screening of the 10FL Liang Gao dimming version of "Avatar"

Exclusive 3D screening for screening movie 10FL Liang Gao Div. Avatar

And provide 3D screening and eyewear support for the opening movie " ANIMAL WORLD "

Shanghai (June 8, 2018) – L 全球u Hi Viên D, the world’s leading imaging technology company, announced that he was selected as the 3D projection technical support partner at the 21st Shanghai International Film Festival and provided for the screening of the film Liang Gao Dimming “Avatar”. Exclusive Liang Gao 3D Screening and 3D Projection Technology and Eyewear Support for ANIMAL WORLD, the opening film of the festival. This is the first time that Lưu Hi Viên D Company has brought exclusive 3D movie format to audiences at the festival. It is also Lưu Hi. Viên D was selected as a 3D technical support partner for the third time at the Shanghai International Film Festival, one of the most important film festivals in Asia.

The classic 3D movie "Avatar" directed by James F. Cameron in the 20th Century will be presented to the audience at the Shanghai Film Festival with a 10-foot Lamberts (10FL) brightness dimming 3D version. This is the first time that China has used the 10FL Dimming Edition as a masterpiece since 2008 when 3D movies were commercials. Prior to this, most of the 3D movies released on the Chinese movie market were produced with 3.5-4.5FL dimming masterpieces in response to the limited brightness of cinema projections.

Lưu Hi Viên D provided three exclusive screenings for this special version of "Avatar" and chose to perform the Liang Gao 3D screening in the three LUXE: A Lưu Hi Viên D Experience cinemas with a projection capacity of over 12FL. At the same time, Lưu Hi Viên D also supports the subtitle repair and production of this special master.

Liang Gao The 3D version of dimming can better represent the various image details prepared by the author during production. However, in the case of a 3D movie showing this type of Liang Gao dimming, the theater must be projected at least at the same brightness level, otherwise it will produce Too dark, the effect of dark colors is reversed. In the past, due to the fact that most theaters could not show 3D at a higher degree than Liang Gao, producers chose to dim their masters at a lower brightness in order to accommodate the limitations of the overall screening environment. This is often a certain distance from the ideal image presentation.

“We wanted to provide audiences at the festival with high-quality images from the time of the director’s initial creation. At the same time, they wanted to tell the audience that more and more theaters have better brightness projection capabilities. They can show higher-lighting versions and give The audience has more choices. "Avatar" is an epoch-making classic film for film production, 3D industry and film theme. We hope to present a unique "Avatar" to pay tribute to this film. Also expect Cooperate with the producer to provide more contents of the Liang Gao version and bring more audio-visual choices to the audience, said Chen Yongwen, vice president of Lưu Hi Viên D and general manager of the Asia-Pacific region.

In addition to the exhibition unit, Lưu Hi Viên D also helped the 3D screening of the opening ceremony of the festival. Lưu Hi Viên D equipment has been installed in the opening ceremony of the festival main venue - the Shanghai Grand Theater, will be held June 16 opening night film festival provides the highest quality 3D viewing experience for site guests from around the world. This is the third time that Lưu Hi Viên D has provided screening assistance for the opening ceremony of the festival.

The "ANIMAL WORLD" produced by Ruyi Film Studio and released by the optical film industry will be released worldwide on June 29th. The opening screening of the Evening Sea International Film Festival on June 16th will be the leading point of the world leading film.

Director Han Yan said, “When I was converting and coloring on the Lưu Hi Viên D system and the final screen, the picture I saw had a very good sense of brightness and transparency, and I especially hoped to make it available to all audiences. Seeing the same image quality and visual experience, I am very glad that Lưu Hi Viên D can help us to present “ANIMAL WORLD” in the best 3D experience at the Shanghai Film Festival. I fully support Lưu Hi Viên D’s commitment to innovative technologies to improve The pursuit of 3D viewing experience."

""ANIMAL WORLD" showcases the extraordinary creativity of the Korean filmmakers and their production team in the 3D transformation and later special effects of the film. We are honored to contribute the most immersive 3D experience to this film." Lưu Hi Viên D Chen Yongwen said.

“The selection of 3D films for the world-class Shanghai International Film Festival is an opening event, which not only reflects the audience’s welcome for 3D, but also shows the film festival’s pursuit and vision for higher film technology and more in-depth viewing experience.” Lưu Hi Viên D is very honored. The Shanghai International Film Festival will provide support for the opening ceremony of the exhibition, and it is hoped that the festival will be a common movie feast between the audience and the industry.

As of April 30, 2018, the Lưu Hi Viên D 3D cinema system is currently installed on 4,500 screens in China; it includes 40 LUXE: A Lưu Hi Viên D Experience movie screens, including eight LUXE halls operating in Shanghai.

Lưu Hi Viên D is currently the most widely used cinema 3D projection technology in the world. As of April 2018, there were 72 countries worldwide, more than 30,000 screens, 1,000 theater partners installed Lưu Hi Viên D 3D projection equipment. The number of viewers who experience movies in the Lưu Hi Viên D 3D cinema is now over 2 billion.